Already have a website? Maia analyses it and proposes a first version of your brand guidelines. Starting from scratch? It guides you through questions about your brand, your audience, your tone. Those guidelines then drive all your creations: emails, websites, posts, articles. Consistency guaranteed, effortlessly.
Anti-patterns: ban the colours, words or styles Maia should never produce
Exportable design tokens (CSS variables, Tailwind): the same source of truth for marketing and developers
Native light and dark mode, dark-mode-ready emails included
Logo imported, generated (procedural or AI) + favicons, og-image and variants derived automatically
Component Studio: tune the design of each component (variants, states), reused on your live sites
Ready-made styles: start from a complete design system in one click, then customise
Unlimited in all plans, from Free to Business
— Features
Built to drive without repetition.
Every detail is designed so that once defined, your brand guidelines deploy automatically — without ever having to remind Maia.
Centralised brand guidelines
Primary and secondary colours, heading and body typography, logo, favicon, composition rules, tone of voice. One place, accessible to all your modules.
Maia understands your brand
Have a website? Share the URL: Maia analyses the colours, typography and tone of voice, then proposes a first version. Starting from scratch? Maia guides you through questions and builds the guidelines with you.
Multiple identities
One set of guidelines per brand, per client, per project. Perfect for agencies juggling multiple identities without mixing them up.
Live preview
Every change is instantly reflected in a sample email preview. See the result before the guidelines are applied to all your productions.
Drives your creations
Once defined, your brand guidelines automatically feed every Maia generation. You never have to say "use my typography" or "here are my colours" again.
WCAG contrast
Every colour combination is checked for its contrast ratio (AA, AA large, AAA). Your creations are readable, accessible, and compliant.
Exportable design tokens
Your brand kit is built on structured design tokens (primitive → semantic → component), exportable as CSS variables, Tailwind config or design tokens. Your developers share the exact same source of truth as your marketing.
Light & dark, native
Every semantic colour has its dark-mode equivalent. Your sites — and especially your emails — automatically adapt to dark mode in inboxes (Apple Mail, Gmail), without recoding a separate version.
Generative logo & assets
Import your logo, generate it procedurally or with AI — then let the platform derive favicons, Apple icon, sharing image (og-image), light/dark lockups and consistent brand iconography.
Component Studio
A visual studio to design every component — buttons, fields, cards, badges, alerts — with their variants and states (hover, focus, disabled) and a live interactive preview. The style you choose is automatically reused on your published sites. You can also create custom components with AI, by cloning, or with a visual builder.
Ready-made styles
Start from a complete design system in one click: full styles — colours, typography, shapes, components and iconography — ready to use (inspired by Notion, Apple, Stripe…). Apply one as a base, then customise everything; your custom components are preserved.
Iconography & illustrations
Beyond the logo, your identity carries consistent iconography and illustrations, reused across your components and pages — for a complete visual world, not just a palette.
— The connected atelier
DesignAtelier feeds the entire atelier.
Brand guidelines are the invisible force that makes everything consistent. They feed every creation, every module, every channel — without you having to think about it.
A design system (or brand kit) gathers every element of your identity — colours, typography, logo, tone of voice, visual rules — in one place. Its real value in MarketingAtelier: it doesn't stay a static PDF, it automatically drives every generated piece of content, for effortless brand consistency.
Both. Paste your website URL: our AI extracts colours, logo and tone to pre-fill a first version in two minutes. Starting from scratch? A conversational creation chat guides you through questions about your brand, audience and tone, then builds the kit. You can refine everything afterwards via chat.
Far more than colours and typography: the logo and its variants, the tone of voice, brand references to emulate or avoid, anti-patterns, and visual signatures (rules, small caps, accents, numbering). This 'visual DNA' is what makes AI generations feel right, not just on-brand in colour.
Three options: import your existing logo, generate it procedurally (geometric mark or configurable monogram), or create it with AI. In every case, MarketingAtelier automatically derives the useful variants: favicons, Apple icon, social sharing image (og-image) and light/dark lockups.
Yes. Once defined, they automatically feed every generation on the platform: emails, sites and landing pages, blog articles, forms, social posts and Studio visuals. You set up your brand once; it's applied everywhere, with no copy-paste.
Yes. The brand kit is built on structured design tokens (primitive → semantic → component) that you can export in several formats — CSS variables, Tailwind config, design tokens — so your product team and developers share the exact same source of truth as marketing. The design system becomes the shared brand reference, not just an internal kit.
Yes. Tokens handle light and dark natively: your semantic colours have their dark equivalents, and your emails automatically adapt to dark mode in inboxes (Apple Mail, Gmail) without recoding a separate version.
Yes, multi-brand is native: create as many kits as you have clients or brands, set a default, and switch between them on every generation screen. Ideal for an agency managing several accounts.
Colour contrast is checked against WCAG thresholds (AA/AAA) right inside the editor. You can also export a printable brand sheet (PDF) with real previews — site, email, post — to share with your team or clients.
Yes, through the Component Studio: a visual studio where you tune the look of every component (buttons, fields, cards, badges, alerts), its variants and states, with a live interactive preview. The chosen style is automatically reused on your published sites. You can also create custom components with AI, by cloning an existing one, or with a visual builder.
Yes: complete styles — colours, typography, shapes, components and iconography — are available in one click, for example inspired by Notion, Apple or Stripe. Apply one as a starting point, then customise every detail. It's the fastest way to start from a proven base rather than a blank page.
Yes, DesignAtelier is included free and unlimited in every MarketingAtelier plan, multi-brand included. It's the brand infrastructure that keeps every other module consistent.
— Get started
Your brand, applied everywhere.
With or without an existing website, Maia builds your brand guidelines with you. You validate, adjust, save. From that moment on, all your creations will be consistent.