—vs Mailchimp

MarketingAtelier
vs Mailchimp.

Unified platform vs a catalogue of add-ons.

Mailchimp stacks separately billed modules (Audience, Websites, Content, Postcards, Surveys). MarketingAtelier natively integrates eight connected ateliers around Maia, the AI agent that learns your brand and maintains persistent memory per project.

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— Comparison table

Features
side by side.

Fifteen criteria that matter when choosing a marketing platform. Data verified at time of writing.

FeatureMarketingAtelier
MailchimpMailchimp
Email with full generative AIAdvantage
Basic suggestions
Built-in CRM
Audiences (lightweight)
Full websites
Websites add-on
Multi-page forms with lead scoring
Surveys (basic)
Social media (LinkedIn, Facebook, Instagram)
Limited posts
Design system drives all creationsAdvantage
Persistent brand memory (Maia)Advantage
Orchestrated multi-module strategiesAdvantage
Native email sending
Connect your existing providerAdvantage
Automation and sequences
Native multilingual Maia
Limited
European hosting / GDPR nativeAdvantage
All modules included in every planAdvantage
Pricing in euros
— Key advantages

What changes
day to day.

Integrated platform vs add-ons

Mailchimp charges for each module separately (Audience, Websites, Content). MarketingAtelier brings emails, websites, forms, social, CRM, design system, and Maia together in a single plan. The modules talk to each other natively — no Zapier required.

Maia with persistent brand memory

Mailchimp offers basic AI suggestions (Intuit AI). Maia creates complete content, maintains persistent memory per project, orchestrates multi-module strategies, and learns from every campaign.

EU hosting and GDPR compliance

Data hosted in Europe, granular consent by channel and type, immutable audit trail. For teams that need to demonstrate compliance, it's all built in. Mailchimp defaults to a US-centric model.

— In practice

Before / after,
for your teams.

Full product launch

With Mailchimp

Mailchimp handles email. The landing page goes through Mailchimp Websites (add-on). The lead form is limited. Social posts have to be managed elsewhere. Four interfaces, two invoices, separate data sources.

With MarketingAtelier

Maia structures the strategy: landing page in WebAtelier, form in FormAtelier, orchestrated email sequence, LinkedIn posts in SocialAtelier. Shared data, brand guidelines applied, one single atelier.

On-brand content creation

With Mailchimp

Mailchimp offers templates to customise manually. AI is limited to subject line suggestions. Visual consistency between emails and your website means repeating the work across every asset.

With MarketingAtelier

Set up your design system once (colours, typography, tone of voice). Maia applies it automatically to every piece of content: email, website, post, article. Consistency guaranteed, effortlessly.

Hyper-personalisation

With Mailchimp

Contact-level personalisation variables (first name, industry). Beyond that, segments must be built manually, with automation tied to predefined audiences.

With MarketingAtelier

Maia generates as many variants as there are weak signals in your CRM (untracked clicks, opens without replies, products viewed). One campaign becomes fifty targeted micro-campaigns.

Gradual migration

With Mailchimp

Leaving Mailchimp means rebuilding everything from scratch: templates, lists, sequences, websites. Months of manual work and the risk of disruption for teams actively sending campaigns.

With MarketingAtelier

Connect your Mailchimp account in parallel, import your contacts into the CRM, and migrate at your own pace. No disruption, no loss of history.

— Pricing comparison

All-inclusive,
no add-ons.

MarketingAtelier
  • Starter (9 modules included)€29/month
  • Pro€79/month
  • Business€199/month
  • Sites & landing pagesIncluded
  • Maia (AI agent)Included
  • Extra modulesNo add-ons
MailchimpMailchimp
  • Essentials$12/month (500 contacts)
  • Standard$20/month
  • Premium$350/month
  • Websites add-onSeparate plan
  • Generative AIBasic suggestions
  • Currency$ USD
— Frequently asked questions

Yes. Mailchimp remains an email reference in the US, but its offering is built by stacking separately billed add-ons. MarketingAtelier offers nine connected modules (emails, websites, forms, social, CRM, design system) and the AI agent Maia in a single subscription.

— Get started

One platform,
not a catalogue.

Maia sets up your brand, creates your first assets across every module, and orchestrates your strategies. Everything is included in the plan — no add-ons, no third-party integrations. No credit card required to get started.

Get started for freeView pricing

50 AI credits included • EU GDPR hosting • No commitment