—vs HubSpot

MarketingAtelier
vs HubSpot.

SMB platform vs an enterprise Hub catalogue.

HubSpot splits its features across separately billed Hubs (Marketing, Sales, Service, CMS, Operations). To replicate what MarketingAtelier offers, you need to stack multiple licences at several hundred euros each. We include all nine modules in a single plan, from €29/month.

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— Comparison table

Features
side by side.

Fifteen criteria that matter when choosing a marketing platform. Data verified at time of writing.

FeatureMarketingAtelier
HubSpotHubSpot
All modules in a single planAdvantage
Separate Hubs
Email with full generative AI
Breeze (beta)
Built-in CRM
Full website builder
CMS Hub (separate)
Multi-step forms with lead scoring
Marketing Hub Pro+
Social media (LinkedIn, Facebook, Instagram)
Marketing Hub Pro+
Design system drives all creative outputAdvantage
Persistent brand memory (Maia)Advantage
Orchestrated multi-module strategies
Manual workflows
Automation & sequences
Lead scoring
Cross-module reporting
Operations Hub
Starting price for full platformAdvantage€29/month~€1,100/month (Hubs)
Mandatory onboarding fee
~€3,000 (Hub Pro)
Time to get up and runningAdvantageLess than a daySeveral weeks
— Key advantages

What changes
day to day.

All modules in a single plan

HubSpot requires you to purchase Marketing Hub Pro (€800/month), CMS Hub (€300/month), and Sales Hub for advanced CRM. MarketingAtelier includes all nine modules (emails, sites, CRM, forms, social, design, Maia, sending) from the Starter plan at €29/month.

Native Maia vs bolted-on AI

HubSpot adds AI as a layer on top (Breeze, currently in beta). MarketingAtelier is built around Maia from day one: cross-module creation, persistent brand memory, orchestrated strategies, and post-campaign reviews that feed back into that memory.

Up and running immediately

No consultant or mandatory onboarding required. Maia configures your brand identity by analysing your website, drafts your first assets, and the CRM is ready to use straight away. Launch your first campaign on day one.

— In practice

Before / after,
for your teams.

Growing startup (10 to 50 people)

With HubSpot

Marketing Hub Pro at €800/month for emails and automation. CMS Hub Starter at €23/month for pages. Sales Hub for advanced CRM. Plus €3,000 in mandatory onboarding. Annual budget: €12,000 to €15,000.

With MarketingAtelier

The Starter plan at €29/month covers emails, CRM, sites, forms, social, design system, and Maia. Annual budget: €348. The savings fund the rest of your marketing.

Launching a full campaign

With HubSpot

You set up the email in Marketing Hub, the landing page in CMS Hub, the form with workflow in Marketing Hub Pro, and the LinkedIn post in Marketing Hub Social. Then you bring in a consultant to wire everything together properly.

With MarketingAtelier

Describe your goal to Maia. She designs the landing page, form, email sequence, and LinkedIn post in the right module. You approve each step and launch within the same week.

Freelancer or marketing consultant

With HubSpot

HubSpot is built for teams. The features you actually need are gated behind Pro Hubs costing several hundred euros. A solo freelancer ends up paying for complexity they never use.

With MarketingAtelier

An interface designed for working efficiently on your own. Maia compensates for the lack of a team by drafting the first version of every deliverable. €29/month includes your entire marketing stack.

SMB getting organised

With HubSpot

HubSpot has everything, but the cost and learning curve slow adoption. Many SMBs end up using only 20% of the features they've paid for.

With MarketingAtelier

The core modules (email, CRM, sites, forms, social, design system) are ready to use immediately. Maia guides every creation. No features locked behind an upgrade.

— Pricing comparison

Equivalent modules,
a fraction of the price.

MarketingAtelier
  • Starter (9 modules included)€29/month
  • Pro€79/month
  • Business€199/month
  • Full website builderIncluded
  • Maia (AI agent)Included
  • OnboardingFree (self-service)
HubSpotHubSpot
  • Marketing Hub Pro~€800/month
  • CMS Hub Pro~€360/month
  • Marketing Hub Enterprise~€3,600/month
  • CRMFree (basic)
  • AI (Breeze)Included (beta)
  • Onboarding Hub Pro~€3,000 (mandatory)
— Frequently asked questions

Yes for most SMBs and agencies. HubSpot remains one of the most powerful CRMs on the market, but at a high cost. MarketingAtelier covers the core marketing needs (emails, websites, forms, social, CRM, design system, Maia AI) from €29/month.

— Get started

HubSpot power,
SMB pricing.

Email, CRM, sites, forms, social, design system, Maia: everything in a single plan from €29/month. No paid onboarding, no annual commitment. Maia configures your brand and drafts your first campaigns in under an hour.

Get started for freeSee pricing

50 AI credits included • No paid onboarding • No commitment