—vs HubSpot

MarketingAtelier
vs HubSpot.

SMB platform vs an enterprise Hub catalogue.

HubSpot splits its features across separately billed Hubs (Marketing, Sales, Service, CMS, Operations). To replicate what MarketingAtelier offers, you need to stack multiple licences. We include all nine modules in a single plan, from €29/month.

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— Comparison table

Features
side by side.

Fourteen criteria that matter when choosing a marketing platform. Competitor features taken from their public pages: check their current offer.

FeatureMarketingAtelier
HubSpotHubSpot
All modules in a single planAdvantage
Separate Hubs
Email with full generative AI
Breeze
Built-in CRM
Full website builder
CMS Hub (separate)
Multi-step forms with lead scoring
Marketing Hub Pro+
Social media (LinkedIn profile; Facebook and Instagram coming soon)
Marketing Hub Pro+
Design system drives all creative outputAdvantage
Persistent brand memory (Maia)Advantage
Orchestrated multi-module strategies
Manual workflows
Automation & sequences
Lead scoring
Cross-module dashboard (KPIs)
Operations Hub
Starting price (all modules)Advantage€29/monthHubs billed separately
Mandatory onboarding fee
Pro plans and above
— Key advantages

What changes
day to day.

All modules in a single plan

HubSpot requires you to purchase several Hubs: Marketing Hub, CMS Hub, and Sales Hub for advanced CRM. MarketingAtelier includes all nine modules (emails, sending, sites, forms, CRM, social, design, Studio, Maia) from the Starter plan at €29/month.

Native Maia vs bolted-on AI

HubSpot adds AI as a layer on top (Breeze). MarketingAtelier is built around Maia from day one: cross-module creation, persistent brand memory, orchestrated strategies, and post-campaign reviews that feed back into that memory.

Up and running immediately

No consultant or mandatory onboarding required. Maia configures your brand identity by analysing your website and drafts your first assets; the CRM is ready to use straight away. Prepare your first campaign on day one.

— In practice

Before / after,
for your teams.

Growing marketing team

With HubSpot

Marketing Hub Pro for emails and automation, CMS Hub for pages, Sales Hub for advanced CRM, plus onboarding. Several licences to budget for separately.

With MarketingAtelier

The Business plan at €199/month (up to 10 invited members, 10 sites, 2,000 AI credits) covers emails, CRM, sites, forms, social, design system and Maia. Annual budget: €1,910 billed yearly.

Launching a full campaign

With HubSpot

You set up the email in Marketing Hub, the landing page in CMS Hub, the form with workflow in Marketing Hub Pro, and the LinkedIn post in Marketing Hub Social. Then you bring in a consultant to wire everything together properly.

With MarketingAtelier

Describe your goal to Maia. She builds the plan and sets up the audience, form, landing page, email draft and LinkedIn post in the right module. You generate the content, approve each step and launch within the same week.

Freelancer or marketing consultant

With HubSpot

HubSpot is built for teams. The features you actually need are reserved for Pro Hubs, billed separately. A solo freelancer ends up paying for complexity they never use.

With MarketingAtelier

An interface designed for working efficiently on your own. Maia compensates for the lack of a team by drafting the first version of every deliverable. €29/month for every module, with Starter plan volumes.

SMB getting organised

With HubSpot

HubSpot has everything, but the cost and learning curve slow adoption. Many SMBs end up using only a fraction of what they pay for.

With MarketingAtelier

The core modules (email, CRM, sites, forms, social, design system) are ready to use immediately. Maia guides every creation. Every module from Starter; higher plans add volume, sites and members.

— Pricing comparison

Equivalent modules,
one subscription.

MarketingAtelier
  • Starter (9 modules included)€29/month
  • Pro€79/month
  • Business€199/month
  • Published websites1 / 3 / 10 depending on plan
  • Maia (AI agent)Included
  • OnboardingFree (self-service)
HubSpotHubSpot
  • Marketing HubSeparate licence
  • CMS HubSeparate licence
  • Sales HubSeparate licence
  • CRMFree (basic)
  • PricingOn hubspot.com
  • Onboarding Hub ProMandatory, paid
— Frequently asked questions

Yes for most SMBs and agencies. HubSpot remains one of the most powerful CRMs on the market, but at a high cost. MarketingAtelier covers the core marketing needs (emails, websites, forms, social, CRM, design system, Maia AI) from €29/month.

— Get started

Marketing essentials,
SMB pricing.

Email, CRM, sites, forms, social, design system, Maia: everything in a single plan from €29/month. No paid onboarding, no annual commitment. Maia configures your brand and drafts your first campaigns from your first session.

Get started for freeSee pricing

50 AI credits included • No paid onboarding • No commitment