—Smart forms

Your forms,
qualify your leads.

Maia designs a first version of your form based on your goal. You review it, embed it on any site, and receive already-qualified contacts. Multi-step, conditional logic, automatic scoring — everything you need to turn a visitor into a lead.

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— Capabilities

More than a simple
input field.

  • First version of your form designed by Maia based on a goal
  • Multi-step with a progress bar, for higher completion rates
  • Conditional logic: a field appears based on previous answers
  • Automatic lead scoring (cold, warm, hot) — set once, applied everywhere
  • Real-time CRM sync: a new lead instantly becomes a contact record
  • Embed on any site (Webflow, WordPress, Shopify) with a single copy-paste
  • Mandatory GDPR consent with audit proof
  • Built-in anti-spam: honeypot field and rate limiting by address
  • AI-generated fields from a simple brief
  • 8 ready-to-use sector templates, scoring and conditions included
— Features

Built to move
your leads forward.

Every form is connected to the CRM, qualified, and ready to trigger sequences. No more manually stitching together Excel spreadsheets.

Multi-step by nature

Break long forms into guided steps. Visitors see their progress, and you boost completion rates without overwhelming them from the start.

Conditional logic

Ask the right questions at the right time: a field appears based on a previous answer. Personalised for every visitor, with zero configuration effort.

Automatic lead scoring

Maia or you define the points per option. On submission, the contact receives a score and a tag in the CRM (cold / warm / hot), ready to use as an audience or trigger.

Real-time CRM sync

A submission creates or updates a contact record, applies tags, and feeds your dynamic audiences. Sequences fire automatically.

Embed anywhere

One snippet to paste into Webflow, WordPress, Shopify, or your MarketingAtelier site. Auto-resizing, responsive, and true to your brand.

GDPR built in

Explicit consent with audit proof. Contacts without opt-in stay in the CRM but never receive marketing messages — compliance by default.

AI-generated fields

Describe your form's goal and audience: Maia proposes relevant fields, with the right labels and CRM mapping. Add them to an existing form or start from scratch.

Sector templates

8 ready-to-use templates: contact, B2B lead-gen, quote, SaaS demo, newsletter, event, job application, NPS. Several already include preconfigured scoring and conditional logic.

Notifications & anti-spam

Get an email on every new submission, at the address of your choice. An invisible honeypot field and rate limiting by IP address slow down bots without disrupting your real visitors.

— The connected atelier

FormAtelier powers
your entire marketing.

Every submission becomes a qualified, segmented lead, ready to receive a sequence. Your forms are no longer an endpoint — they're a starting point.

CRMAtelier

Every submission creates or enriches a contact record. Automatic tags, scoring, and dynamic audiences fed in real time.

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WebAtelier

Embed your forms in your WebAtelier landing pages in one click with the native FormBlock component — no copy-paste needed.

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SendAtelier

Trigger an email sequence on every submission, based on score or segment. The lead gets the right message at the right moment.

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AgentAtelier

Maia analyses your completion rates by step and suggests improvements: fields to remove, order to rethink, labels to reword.

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— Frequently asked questions

You assign points to each answer in your forms. On submission, FormAtelier computes a score and classifies the contact (cold, warm, hot). The score flows into the CRM and triggers tags you can use in your audiences and workflows.

— Get started

Your next form,
qualifies leads on its own.

Choose a template or start from scratch. Maia can suggest fields and scoring. One-click embed and CRM sync.

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